22, 1998 Mr. Tom Heymann, President Disney Store 101 North
Brand Blvd. Suite 1000 Glendale, CA 91203
you think of the Beach and Hollywood when you think of Los
I thought so.
now, both places are like the city dump and tourists still
come...but more would if it were clean and developed.
I have taken up the revitalization baton for the Los Angelesí
beach, as a high profile resident, I am taking the initiative
to spearhead the re-development of the City of Los Angelesí
largest tourist attraction: Venice Beach Boardwalk. Look out
Hollywood in the near future.
first project was to get the palm trees trimmed and skinned
along the boardwalk to help beautify the area. I took up the
challenge, created the Palm Tree Petition, had residents and
merchants sign it, then I presented it before the L.A. City
Council. 90 days later the Council had allocated $25,000 for
the initial phase of the trimming. As you read this, the City
is having almost 100 of Venice Beachís Palm Trees trimmed.
the city placed me on the newly formed Venice Beach Task Force
to suggest problem areas with maintenance to improve the beauty
along the beach and boardwalk.
in order to increase commerce in the area, I have suggested
the city give the California Native Americans the Venice Pavilion
and Park area, which is adjacent to the boardwalk, for an
Indian Casino. In turn, the Native Americans could set up
a clean up fund for Los Angeles and the California coastline.
A win-win situation.
now, rough estimates are a quarter million plus tourists over
a summer weekend.
fact, Los Angeles City chimes in with stating Venice Beach
Boardwalk is the number one tourist attraction for the city
and Los Angeles County.
this point in time, this area is undervalued and underdeveloped
for Los Angeles as well as for the amount of tourists who
come here; therefore, Iím reaching out to you to work with
you to bring your business establishment here to Venice Beach
and help with the re-development of this beautiful Los Angeles
city has already earmarked monies to re-construct and re-pave
the boardwalk this winter of 1999.
you and your company, I would work with any local governmental
regulations and zoning laws to help make this a simple and
profitable venture for your company. By the way, right now,
I know of some beachfront property available for sale along
me a letter or give me a call and let me know if you are interested
in my community development project.